Motor City
Sierra by IMAN
A wellness led tower in Motor City with a 75,000 sq ft amenity deck, in a community that already has schools, shops and tenants.
Home/Developers/IMAN
Developer profile
Boutique developer whose launches sell out in hours.

IMAN Developers is the smallest developer I list and the one whose launches go fastest. It is privately held, led by chief executive Ismail Marfani, and it built its name on one district: nine of its sixteen projects are in Jumeirah Village Circle, most of them carrying the Oxford name.
For an investor the appeal is straightforward. Entry prices are among the lowest of any developer worth taking seriously, and the payment plans leave more of the money until handover than almost anyone else does. The trade off is that the delivery record only begins in 2024, so there is less of it to judge than with Emaar or Sobha.
| Ownership | Private. No parent company on public record |
|---|---|
| Leadership | Ismail Marfani, chief executive |
| Portfolio | 16 projects, 9 of them in Jumeirah Village Circle |
| First handover | Oxford Terraces, August 2024 |
| Where it builds | Jumeirah Village Circle, Motor City, Arjan, Al Sufouh, Al Barsha South, Dubai Hills Estate |
| Typical plan | Back weighted. 40 to 50 per cent falls at handover |
| Booking deposit | 20 per cent on the launches I have seen |
| Entry price here | From £164,000 at Sierra, Motor City |
| Best for | Lowest entry prices and the most handover weighted plans |
IMAN grew through the Oxford series in Jumeirah Village Circle. Oxford Gardens, an AED 200 million scheme of about 165,000 square feet with roughly 60,000 square feet of amenities, was the ninth project in the portfolio when it launched in March 2023, and the company reported it sold out within three hours. Gardens 2 in Arjan followed that December: AED 200 million, 223 homes from 416 to 1,710 square feet, with fifteen ground floor retail units.
Its largest project so far is 15 Cascade at the entrance to Motor City. AED 700 million, 442 homes, more than seventy amenities including a 7,000 square foot pool, interiors featuring Versace Ceramics, completion set for the third quarter of 2028. That is a real step up in scale from the JVC buildings and it is the project to watch for what IMAN becomes next.
What IMAN does not publish is a cumulative total of homes handed over, an annual sales figure or a pipeline value. Larger developers disclose those because they borrow in public markets. IMAN does not, so there is nothing to cite, and I would rather tell you that than put a number on this page I cannot stand behind.
The documented handover is Oxford Terraces, which began in August 2024: 117 homes, 58 studios, 51 one bedrooms and 8 two bedrooms, an AED 72 million scheme on a 30,000 square foot plot, with construction having started in 2022. It won two Arabian Property Awards, for Best Apartment in Dubai and Best Smart Home in Dubai.
Be clear eyed about what that means. IMAN has been handing over since 2024, so there are two years of delivery to look at rather than twenty. I found no delays, disputes or cancellations on public record, but with a record this short that is weaker evidence than the same finding would be for a developer with fifty thousand completions behind it. If delivery certainty is your first concern, that is the reason to look at EmaarAldar or Sobha instead, and I will say so.
Jumeirah Village Circle is the core, with nine of sixteen projects: Oxford Cove, Oxford Terraces and Terraces 2, Oxford 212, 10 Oxford, One Sky Park and Sky Park 2, One Park Square and One Park Central. Beyond JVC it has 15 Cascade and Sierra in Motor City, Oxford Gardens and Gardens 2 in Arjan, 113 Residences in Al Sufouh, Element in Al Barsha South and The Grove in Dubai Hills Estate.
One point of accuracy worth making, because other sites get it wrong. The Arjan projects are often described loosely as Dubailand. Arjan is a specific district inside it, next to Dubai Miracle Garden, and it prices and rents differently from the rest of Dubailand.
Area guides: Jumeirah Village Circle.
IMAN is the most handover weighted developer on this site, and for a cash buyer that matters more than the headline price. On the two schemes I list, 113 Residences runs 20/30/50 and Sierra runs 20/40/40, so between 40 and 50 per cent of the price is still outstanding when the building is finished. Gardens 2 was published as a 60/40 plan with 20 per cent on booking.
The upside is that your money stays in your pocket during construction. The thing to plan for is the other side of it. A large single payment falls due at handover, and if you intend to mortgage it you are arranging that finance against a completed property in a market three or four years from now, not today.
The Dubai Land Department registration fee is 4 per cent of the purchase price. On off plan it is normally paid when the sale is registered on the Oqood system, so budget for it alongside the booking deposit rather than at handover.
| What you pay to start | On Sierra, Motor City at £164,000 |
|---|---|
| Booking deposit, 20 per cent | £32,800 |
| Dubai Land Department fee, 4 per cent | £6,560 |
| Cash needed up front | £39,360 |
Worked on the 20/40/40 plan at the lowest launch price on this site. Add a few hundred pounds for Oqood registration and trustee fees. Launch prices move with each release.
Four things cost you money every year once the keys are handed over. The service charge, set per building and billed per square foot. District cooling, which in some towers is billed separately and in others sits inside the service charge. DEWA for water and electricity, plus a refundable deposit when you open the account. And if you let it, a management fee, usually 5 to 8 per cent of the rent on a long let and 15 to 25 per cent on a holiday let.
Service charges are the number most buyers never check and then complain about. Every community has a figure approved by RERA and published on the Dubai Land Department service charge index, which you can look up per building in the Dubai REST app. It is a per building lookup, not a developer average, and the whole developer ranges you see quoted online are not sourced from anywhere. I will pull the approved figure for any building you are serious about before you commit, because on a high amenity tower it is the difference between a gross yield that works and one that does not.
It suits a first Dubai purchase on a smaller budget, where the plan is to hold and let rather than to flip, and where you want the lowest possible cash commitment at the start.
It does not suit you if you need the reassurance of a long delivery record, if you want a prime or waterfront address, or if a single large payment at handover would be difficult. Tell me which of those applies and I will point you somewhere else.
Against Binghatti, the other high volume developer at this price level, IMAN is far smaller and builds in fewer places, but its plans leave more until handover. Against Emaar, which wants 80 per cent of the money before you get the keys, the cash profile runs the opposite way round. Against Ellington you are trading design and a longer awards record for a materially lower entry price.
It is privately held and led by chief executive Ismail Marfani. No parent company appears on public record and the company does not publish its shareholding.
The company does not publish a founding date, and I could not verify the 2016 date that circulates on third party portals, so I have left it off this page. What is verifiable is that Oxford Gardens was its ninth project when it launched in March 2023, and its first handover was Oxford Terraces in August 2024.
IMAN does not publish a cumulative figure. The documented handover is Oxford Terraces, 117 homes from August 2024. Treat any larger number quoted elsewhere as unsourced.
Jumeirah Village Circle, which accounts for nine of its sixteen projects. It also builds in Motor City, Arjan, Al Sufouh, Al Barsha South and Dubai Hills Estate.
It varies by launch and it is consistently back weighted. On the schemes I list, 113 Residences is 20/30/50 and Sierra is 20/40/40, so 40 to 50 per cent falls at handover. Gardens 2 was published as 60/40 with 20 per cent on booking.
Your money goes into a project escrow account regulated by RERA and is released to the developer against construction milestones. That applies to every licensed Dubai developer, and it is the single most important protection an off plan buyer has. I cover how it works, and what it does not cover, in the guide on how your money is protected. The honest caveat with IMAN is that it has only been handing over since 2024, so there is a shorter record to judge than with the larger developers.
Yes. Its projects are in freehold areas, so you can own in your own name with no residency and no local partner, and the whole purchase can be completed from abroad.
Figures as published by the developer, regulators and the press, checked in October 2026. Where a figure is not published I have said so rather than estimated it.
Featured projects
Featured projects. Prices shown are launch prices. Dubai inventory sells quickly and all homes are subject to availability.
Motor City
A wellness led tower in Motor City with a 75,000 sq ft amenity deck, in a community that already has schools, shops and tenants.
Al Sufouh
A boutique building of 113 homes in Al Sufouh, on the strip between Palm Jumeirah and Dubai Marina.